Destination Research & Recommendation

An emerging area of study within technology and tourism focuses on the development of technologies that enable Internet users to quickly and effectively find relevant information about selected topics including travel destination and transportation. This area of tourism research and development is generally referred to as destination marketing/recommendation systems. This book provides a comprehensive synthesis of the current status of research on destination recommendation systems.

Part I (chapters 1-5) considers the importance of understanding consumer behaviour, especially information search and decision-making-related behaviour, in designing effective travel recommendation systems.

Part II (chapters 6-12) discusses critical methodologies and considerations for destination recommendation design. Part III (chapters 13-17) introduces four distinctly different systems that have been developed based upon the notions outlined in the previous chapters. Part IV (chapter 18) focuses on the future of recommendation systems for travellers. The book has a subject index.